13&9 The Soul of Design – VIDEO (01:30)
The video is part of an overall concept for 13&9 Design that revolves around the SOUL OF DESIGN itself. We capture the contrasts of 13&9 design (man/woman, black/white, angular/curved) and present them timelessly in the video, reducing the broad product range to the very core of any design, namely points, lines and surfaces. Even the performance of dancers as a neutral projection surface – representing the idea (and soul) of the designer – stems from the history of 13&9.
Studio Superplus knew early on that instead of taking the usual approach of relying on post-production techniques, we wanted to work with typography, graphic design and live, on-set animations. As a result, creating these projections and carrying out the tests and rehearsals was the most important and time-consuming part of the collaboration after the concept phase. The video was filmed in one day in a studio with minimal basic lighting and a powerful digital projector. The projections were adapted and edited on set.
Moreover, the video pays homage to great thinkers such as Walt Whitman, Thomas Moore and Johann Wolfgang von Goethe, whose thoughts on the human soul are displayed as projected extracts in the video.
13&9 The Soul of Design was launched on May 17, 2013 at the Wanted Design in New York.
A SUPER+ CONCEPT 1:30 PRODUCTION
DIRECTED BY Super+, CINEMATORAPHER Gerald Kerkletz, DANCER Julia Mach & Filip Szatarski, UPM Julia Hofer, FOCUS PULLER Marcos Pieta Joge, GAFFER Tommy Münster, ELECTRICIAN Christian Angermayr, VOLUNTEER Georg Weiss, MAKE UP Christopher Koller, PROJECTIONS & POST PRODUCTION Super+, MUSIC & SOUND 13&9 (Severin Su & A.Lord), SPECIAL THX Susanne Thomanek. More on www.studiosuperplus.com