Sound Installation for 13&9 and INNOCAD – EXHIBITiON ARCHITECTURAL FASHION

The “Architectural Fashion” exhibition is the epitome of 13&9‘s and INNOCAD‘s transdisciplinary approach, reinterpreting projects spanning from architecture to interior and product design into a fashion and sound / video installation. Based on three existing projects of both firms – Golden Nugget, Rolling Stones and Moving Floors – the transformation aims to create an atmospheric and overall expression, opposing the traditional transfer of information. Through a holistic contemplation, the content of each selected project was translated, together with fashion designer Sabrina Stadlober, into sculptural entities projecting various disciplines through concept, draft, and craft. Videos documenting the making of the installation accompany each exhibit. Along with the visuals, a soundscape, produced by sound designer Severin Su, generates the acoustic dimension by recording the sounds of materials used for fabrication of the designs. The audio tracks, one composed for each project, merge into a composition when there is sufficient distance between the listener and the object. The boundaries between sections and disciplines blur physically and metaphorically.