Founded in 2013 in Graz, Austria, 13&9 is a product design firm based on the partnership between 2015 Contract magazine’s Designer of the Year, architect Martin Lesjak, INNOCAD Architecture CEO and designer Anastasia Su.
13&9 is both a design studio for international companies – VITEO OUTDOORS, XAL, LANDE, ARTIFORT, QUINZE & MILAN, BUZZISPACE, WEVER & DUCRÉ, ROBERT LA ROCHE, and MOHAWK GROUP – and its own label that designs, produces and sells their own products. The interdisciplinary team’s successful cooperation with specialist partners has led to achievements in furniture, lighting, floor coverings, fashion, accessories and art objects, as well as exhibition and sound design projects.
13&9 projects and products have been recognized with numerous awards and publications worldwide. Awards include: LEAF Interior Design Award 2013 “overall winner“ and “public building of the year“ for Rolling Stones, 35th Annual Interior Awards of Contract magazine 2014 for the same project. Nominations for the 2nd Annual Architizer A+ Awards 2014 and FX International Interior Design Awards 2013; iF Produkt Design Award 2014 for LOW LOUNGER & SIDE TABLE from LOW COLLECTION and finalist of the Interior Design’s Best of Year Awards 2014 for ROCK LIGHT; Red Dot Award: Product Design 2015 and A’ Design Award 2015 for DIAMOND SHADES; Best of Neocon Gold Award 2015 and Best of Neocon Editor’s Choice Award by Contract magazine for MOVING FLOORS, as well as Metropolis Magazine Likes Award 2015, Interior Design’s Best of Year Honoree 2015 and Architizer A+ Awards 2016 for the same flooring collection as well as the recognition Austria’s Born Global Champion Award from Austrian Federal Economic Chamber. Recently 13&9 received the Best of Neocon Innovation Award 2016 for TOPOGRAPHY COLLECTION; Best of Neocon Gold Award 2016 for BUZZIBALANCE; Metropolis Magazine Likes Award 2016 for MOONSCAPES COLLECTION.
After first presenting their work in the US market in May 2013, 13&9 received attention for its eclectic and highly varied product collections and original design philosophy. Since then their work has appeared in design and architectural media outlets, including: ABC News, Azure, Architectural Digest- Italy, Casa Vogue, Contract magazine, Directors Notes, 360° Design Magazine, Design Milk, Dwell, Elle Décor Italia, Interior Design magazin, KNSTRCT, Metropolis, Core 77, Trend Hunter, Life in Sketch, MOD Design Guru, PSFK, The Architect’s Newspaper, Design Boom and other international media outlets.
13&9’s work relies on the interplay between architecturally-inspired forms and fashion and explores the approaches of different design disciplines. Based on the interaction between its founders – architects, product and fashion designers – interdisciplinary thought is encouraged in every project. The different backgrounds also give the brand the flexibility to use unconventional skills in developing new products.
13&9’s designs seek to create a unique dialogue between the individual and the environment, by expressing through design how we all are connected and impact one another. Finally, 13&9 is fully committed to producing their products in partnership with small-scale and local manufacturers to support production in the collective’s immediate area and encourage responsible environmental practices across the board.
“Our aim is to strengthen the bond that exists between the product and the individual; further, we seek to transmit the label’s creative energy in each product, which we hope, provides a window into 13&9 Design’s core values as a group and what we stand for individually and collectively” says Martin Lesjak, Founder and Partner.
Thanks to a wide range of influences, the overall results are unique designs that combine functional necessities and innovations with conceptual aesthetics which also offer an emotional component, adding to the product value, “the soul” of 13&9 Design.
LISA FEIERTAG – Office Management (email@example.com)
ANNABELL SPÖTL – Designer (firstname.lastname@example.org)
SABRINA STADLOBER – Designer (email@example.com)
JÖRG KINDERMANN – Senior Designer (firstname.lastname@example.org)
SEVERIN SU – Sound Designer (email@example.com)
PETER SCHWAIGER – Business Management (firstname.lastname@example.org)
MARTIN LESJAK – CEO / Creative Director (email@example.com)
ANASTASIA SU – CEO / Creative Director (firstname.lastname@example.org)
Anastasia Su (Dr. Anastasija Lesjak) is CEO and Creative Director of 13&9 Design, an interdisciplinary design firm that develops products across multiple categories made by local suppliers, artisans and craftspeople. 13&9 also designs products for international companies. Born in Bosnia, Anastasia Su resides and runs her company from Graz, Austria. Her diverse background, with a medical degree and fashion expertise as designer ANASTASIA SU, gives her a unique perspective and enhances her team’s interdisciplinary process. In addition to her role as Creative Director of 13&9, she also consults for INNOCAD Architecture. Her transdisciplinary approach has brought new energy to INNOCAD’s team and 13&9’s international acclaim and supports Graz as UNESCO City of Design. Since 2015 she is a guest lecturer at the University of Applied Sciences, FH JOANNEUM Graz, Austria.
CEO and Creative Director of the Austrian-based INNOCAD Architecture and co-founder, 13&9 Design, a product design collective.
The visionary behind INNOCAD, Lesjak’s foresight and expertise in architecture, design, craft and an affinity for art has led the award-winning firm in innovative directions. Together with his partners, Lesjak has overseen residential, office, hospitality, healthcare, mixed-use, retail and interiors projects and earned a global following with projects in Saudi Arabia, Kuwait, Italy, USA and locally in Austria. He is a frequent lecturer at regional universities and speaks around the world representing INNOCAD, 13&9 and his home city of Graz as a UNESCO City of Design. In 2015 Lesjak was named the Designer of the Year by Contract magazine (USA).
INNOCAD is an Austrian-based architectural firm, founded by Martin Lesjak and Peter Schwaiger, offering architecture and interiors services for residential, office, hospitality, healthcare, mixed-use, retail and interiors. The team seeks to work out of context and has an analytical and pragmatic approach that results in designs that have meaning and purpose but often goes against the grain of conventionality. Their work is inspired by myriad influences that enable the team to sample, extend and reinterpret concepts into new forms. INNOCAD has been featured in major publications including: A+U (JAP), A10 (NEL), Baumeister (GER), Interior Design and Contract magazines (USA), FROG (France), The Financial Times and On Office (Great Britain), OF ARCH (Italy), and H.O.M.E. Magazine (EU), among others.