SCIENCE DESIGN LAB PUBLISHED BY SPRINGER NATURE
We are truly honored for this next milestone in our scientific career, having our chapter “Fractal Fluency: Processing of Fractal Stimuli Across Sight, Sound, and Touch” published by one of the leading scientific publishing in the world – Springer Nature Switzerland in their Second Edition book by Editor Antonio Di Ieva: The Fractal Geometry of the Brain, Advances in Neurobiology 36.
In our scientific chapter 45, we propose that fractals with mid-range complexity play a unique role in our visual experiences because the visual system has adapted to these prevalent natural patterns. This adaptation is evident at multiple stages of the visual system, ranging from data acquisition by the eye to processing of this data in the higher visual areas of the brain. Based on these results, we will discuss a fluency model in which the visual system processes mid-complexity fractals with relative ease. This fluency optimizes the observer’s capabilities (such as enhanced attention and pattern recognition) and generates an aesthetic experience accompanied by a reduction in the observer’s physiological stress levels. In addition to reviewing people’s responses to viewing fractals, we will compare these responses to recent research focused on fractal sounds and fractal surface textures. We will extend our fractal fluency model to allow for stimuli across multiple senses.
Congratulations to all members of ScienceDesignLab from the Department of Physics at the University of Oregon, Eugene, to the School of Psychology, UNSW, Sydney, NSW, Australia, as well as our team at 13&9 Design, Graz, Austria.
Credits: © Springer Nature Switzerland