MEINA LOESCHER CREATES PHOTO SERIES FOR 13&9 Design’s JEWELRY

Geomtric Collection Jewelry Artwork

The editorial by Mina Löscher captures the essence of a fallen sacred figure, depicted against the rugged coastal landscape where the deep, expansive sea meets the rough textures of the cliffs. The unique character symbolizes a being caught between the celestial and the earthly. The geometric form of the jewelry, with its sharp, architectural lines, stands in contrast to the organic, natural surroundings. The contrast between the sculptural jewelry and the rugged environment mirrors the architectural precision and natural origins of the material, balancing precise design with subtle elegance. The muted tones of the setting highlight the jewelry’s purity, while the model’s serene presence adds a quiet and melancholic energy to the composition. Together, these elements create a profound atmosphere where nature, form, structure and identity blur.

Characterized by its simple yet precise and sharp cuts, reflecting light almost like a mirror, echoing the boundless light of the ocean. This effect is heightened by the contrast with the raw, unworked stone cliffs, which serve as a strong contrast to the jewelry’s meticulous finish. The rugged cliffs provide a base that grounds the scene, imparting a raw and elemental feeling. This interplay between the polished, reflective jewelry and the untamed natural environment not only highlights the jewelry’s celestial qualities but also evokes a sense of melancholy and otherworldliness. What sets the Geometric Collection apart is its ability to merge simplicity with complexity. The designs appear minimalist at first glance, yet closer inspection reveals intricate details and sophisticated constructions.

Mina Löscher reflects: “I feel a deep melancholy as the sacred figure stares at the endless depths of the ocean, lost in his thoughts. His gaze, filled with sorrow and longing, speaks of a time when he soared through the heavens, now a distant memory. The last remains of his ancient, heavenly life are the geometric, unnaturally appearing stone jewelry pieces. These pieces, with their sharp, precise cuts, catch and reflect the light in a way that seems almost otherworldly, hinting at the celestial origins from which they came. Each piece of jewelry is a fragment of his lost divinity, a silent testament to the splendor that once was. As he stands on the rugged cliffs, the harsh and unyielding stone beneath his feet mirrors the harsh reality of his fall, grounding him in his new, earthly existence. The contrast between the jewelry’s ethereal brilliance and the raw, unforgiving landscape evokes a profound sense of loss and isolation, stirring a deep, empathetic ache.”

Creative Direction, Photography and SFX: Meina Löscher
Model: Timo Reitbauer
Agency: Flare Talents
Production Assistance: Adi Lozancic