STEFAN HAIDER CREATES PHOTO SERIES FOR 13&9 design’s EYEWEAR

Diamond Shades Artwork

Stefan Haider created an editorial at the Diamond Beach in Iceland to capture the essence of the Geometric Collections’s Diamond Shades.

The Geometric Collection “Diamond Shades” is the explosive result of a gathering of creative minds – all with their individual history, background and approach to design. 13&9, an internationally award winning design collective with core skills in the fields of product and fashion design. The opening release of the Geometric Collection is called “Diamond Shades” – a limited edition collection with distinct contours and facets, produced with high-end quality craftsmanship, made in Austria. Diamond Shades recently won a Product Design Red Dot Award 2015 and the A’ Design Award 2015.

Beyond the mainstream, the Diamond Shades are constructed with geometric precision strictly using converging lines, creating symmetry and optimizing the relationship between angles and edges. Designed to individualize the wearer’s face, this collection demonstrates the synergy between a contemporary design concept and complex manufacturing. The work relies on the interplay between architecturally-inspired forms and fashion object and explores the contrasts between masculinity and femininity in the point of the shape and the surface.